OVERVIEW

The Social Media Manager implements the social media strategies and campaigns designed and developed by a social media strategist.

A Social Media Manager may work for a large company or "not for profit" organization. They may also work "freelance" for a smaller company or organization.

The Social Media Manager may implement the social media marketing strategy/campaign alone or  by using external resources.

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AUDIENCE

• Recent college graduates who are looking for a job and need a Marketing skill set.

• Jobseekers in transition from one job to a new job who need to improve their Marketing  skills.

• Start up entrepreneurs who want to lunch a brand and be successful.Sales and marketing executives who want to be inspired with the latest marketing and branding trends.

• Organizational managers who want improve / increase customer engagement with the organization.

• Current job holders who want to be more effective in their job, with their colleagues, clients, and customers.

• Community managers who inspire transition to overall social media management activity.

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OBJECTIVES

• To understand the components of an effective social media audit.

• To be able to implement and evaluate a social media audit in a timely manner.

• To be able to review, modify and/or design, develop a social media marketing strategy.

• To be able to implement, manage and evaluate a social media marketing strategy.

• To identify and select external resource(s) to implement a social media strategy.

• To manage and evaluate external social media resources.

• To work with multiple external social media resources.

• To use Social media tools to schedule and follow the development of a social media campaign.

• To measure the results of a social media campaign.

• To understand the metrics involved in a social media campaign.

• To understand social media marketing techniques associated with the different social media platforms of Facebook, LinkedIn, Twitter, YouTube, and Instagram.

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After completing 10 modules, you’ll be able to:

• Perform and evaluate a social media audit.

• Implement different social media marketing strategies.

• Manage, monitor, evaluate, and modify, if necessary, different social media strategies.

• Identify and select external social media resources to implement different social media strategies.

• Work with multiple external media resources, if necessary.

• Use various social media tools to schedule and follow a social media campaign.

• Measure the results of a social media campaign using different social media metrics.

• Understand social media marketing techniques associated with the different social media platforms of Facebook, LinkedIn, twitter, YouTube, and Instagram.

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CONTENT OF THE COURSE (10 MODULES)

1. Social Media Functions

2. Type of content

3. Connect and engage 

4. Create a Social Media Strategy  

5. How to implement your strategy?

6. Social Media Process: plan & mange

7. Monitoring results 

8. Case Studies I 

9. Case Studies II  

10. Social Media platforms : FB , Twitter, YouTube, LinkedIn, Instagram