Acquire the skills to succeed
SOCIAL MEDIA manager
OVERVIEW
The Social Media Manager implements the social media strategies and campaigns designed and developed by a social media strategist.
A Social Media Manager may work for a large company or "not for profit" organization. They may also work "freelance" for a smaller company or organization.
The Social Media Manager may implement the social media marketing strategy/campaign alone or by using external resources.
AUDIENCE
-
Recent college graduates who are looking for a job and need a Marketing skill set.
-
Jobseekers in transition from one job to a new job who need to improve their Marketing skills.
-
Start up entrepreneurs who want to lunch a brand and be successful.Sales and marketing executives who want to be inspired with the latest marketing and branding trends.
-
Organizational managers who want improve / increase customer engagement with the organization.
-
Current job holders who want to be more effective in their job, with their colleagues, clients, and customers.
-
Community managers who inspire transition to overall social media management activity.
OBJECTIVES
-
To understand the components of an effective social media audit.
-
To be able to implement and evaluate a social media audit in a timely manner.
-
To be able to review, modify and/or design, develop a social media marketing strategy.
-
To be able to implement, manage and evaluate a social media marketing strategy.
-
To identify and select external resource(s) to implement a social media strategy.
-
To manage and evaluate external social media resources.
-
To work with multiple external social media resources.
-
To use Social media tools to schedule and follow the development of a social media campaign.
-
To measure the results of a social media campaign.
-
To understand the metrics involved in a social media campaign.
-
To understand social media marketing techniques associated with the different social media platforms of Facebook, LinkedIn, Twitter, YouTube, and Instagram.
After completing 10 modules, you’ll be able to:
-
Perform and evaluate a social media audit.
-
Implement different social media marketing strategies.
-
Manage, monitor, evaluate, and modify, if necessary, different social media strategies.
-
Identify and select external social media resources to implement different social media strategies.
-
Work with multiple external media resources, if necessary.
-
Use various social media tools to schedule and follow a social media campaign.
-
Measure the results of a social media campaign using different social media metrics.
-
Understand social media marketing techniques associated with the different social media platforms of Facebook, LinkedIn, twitter, YouTube, and Instagram.
CONTENT OF THE COURSE (10 MODULES)
-
Social Media Functions
-
Type of content
-
Connect and engage
-
Create a Social Media Strategy
-
How to implement your strategy?
-
Social Media Process: plan & mange
-
Monitoring results
-
Case Studies I
-
Case Studies II
-
Social Media platforms : FB , Twitter, YouTube, LinkedIn, Instagram
Code:
DM-SM
Duration:
40 hrs – 2 options:
-
10 half-days / 5 weeks
(2 evenings + Sat. morning)
-
10 half-days / 2 weeks:
(Mon - Fri)
Language:
English (code E)
Capacity:
Groups of 4 - 8 participants