Overview
An initial coin offering (ICO) or initial currency offering (derived from initial public offering) is a means of crowdfunding centered around cryptocurrency, which can be a source of capital for startup companies. In an ICO, a quantity of the crowdfunded cryptocurrency is sold to investors in the form of "tokens", in exchange for legal tender or other cryptocurrencies such as Bitcoin or Ethereum. These tokens (supposedly) become functional units of currency if or when the ICO's funding goal is met and the project launches.
Course Target
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Steps required to realize an ICO from concept to reality
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How to design, develop, implement, and manage an ICO
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How to stand out from the 2500 other ICOs
Course Outline
Overview of an ICO
What is an ICO and why it is important today's time ? Causes for success or failure ? Case studies to understand what is required to make a successful ICO.
Whitepaper
The most important document for an ICO. what a Whitepaper is and what your whitepaper should cover. What are the technical and non-technical information MUST BE included in the Whitepaper. Where to find good advisors, etc.
Blockchain essentials
What is Blockchain and why it matters. ETH Smart Contracts.
Marketing the ICO
How to market an ICO ? What are the effective channels available ? How to pitch the ICO ?
Website & Newsletter
Landing Pages - What should be available on the website ? Case studies.
Token Distribution
How to distribute tokens ?
Social Media Strategy for the ICO
Learn which channels are effective and how to market the ICO.
Minimal Viable Product (MVP)
The token needs to be a Utility token. Learn what is required to ensure that a Token is issued as a Utility token (not a Security token).
Crowdfunding Campaigns and Pitch
Each crowdfunding campaign has parameters such as min cap, max cap, campaign duration, token allocations and what happens to tokens which are not sold. Learn about Crowdfunding Campaigns rules and standard parameters.
Launch the ICO
How to announce the ICO, the steps required to promote the ICO on various platforms ?
After the launch
Listing the token on exchanges, updating the community, hire of new employees, and product development.
