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Acquire the skills to succeed

GROWTH HACKING

COURSE  DESCRIPTION​

Growth Marketing is data-driven marketing based on rapid experimentation. A mixture of Behavioral Psychology, Creative Marketing, Coding/Automation, and Data/Testing.

 

Creative marketing campaigns are being replaced by data-driven experiments. In this digital world, it’s all about consumer-centric thinking, growth sprints and a scientific approach to rapid experimentation.

This course teaches you the process, tools and tactics used by the world's fastest-growing companies.

AUDIENCE

  • Marketers

  • CEOs, Executives & VPs

  • Digital Consultants

  • Product Owners & their teams

  • Managers

  • Startup Founders

  • Account Managers and Sales

  • Consultants

  • Business Developers

  • Anyone interested in growing a product or business

 

COURSE CONTENTS

  • What is growth hacking?

  • How to build for growth?

  • The Uber approach

  • Build a growth hacker funnel like Quora using acquisition, activation, retention, referral, and revenue techniques.

  • Various growth hacks techniques and technology used for Airbnb, Zillow, Dropbox, YouTube.

  • Growth hacking tools

Exercises and Toolsets:

  • Setting the foundations

  • Demystifying Growth Marketing: Beyond the Buzz

  • Adopting the Mindset of a Growth Hacker

  • Growth Marketing Process Implementation (GROWS)

  • Social Media Hack: Powerhouse Psychographic Personas

  • Data Driven: Funnel Marketing Done Right

  • Discovering untapped channels for growth

  • OPN: Other People’s Networks

  • Tools Based Marketing

  • Viral Models and Implementation

  • Soft Data: Usability Testing Growth Hacker Style

  • Theory, Exercises, Tools and Coaching

  • Beyond web traffic: Converting new customers

  • UX for Growth: Landing Page Optimization

  • Writing & Testing Copy that Converts

  • High Converting Landing Page Creation

  • Creating Chatbots without Code

  • Designing effective experiments

  • WOW Moments: Activation is Key

  • Behavioral Psychology: Persuasion Tricks

  • Defining Focus: Setting Your Growth Hacker project

  • How to Fit Growth in your Organization

  • Mini Growth Sprint: Ideation, Ranking & Experiment Design

 

Info

Code:
DM-GH

Duration:

2 days

Language:
English (code E)

Capacity:

Groupes de 4 - 8 participants

Price

CHF 1'200.-

Dates

Contact us for all the details.