COURSE  DESCRIPTION​

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Growth Marketing is data-driven marketing based on rapid experimentation. A mixture of Behavioral Psychology, Creative Marketing, Coding/Automation, and Data/Testing.

 

Creative marketing campaigns are being replaced by data-driven experiments. In this digital world, it’s all about consumer-centric thinking, growth sprints and a scientific approach to rapid experimentation.

This course teaches you the process, tools and tactics used by the world's fastest-growing companies.

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AUDIENCE

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• Marketers

• CEOs, Executives & VPs

• Digital Consultants

• Product Owners & their teams

• Managers

• Startup Founders

• Account Managers and Sales

• Consultants

• Business Developers

• Anyone interested in growing a product or business

 

COURSE CONTENTS

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• What is growth hacking?

• How to build for growth?

• The Uber approach

• Build a growth hacker funnel like Quora using acquisition, activation, retention, referral, and revenue techniques.

• Various growth hacks techniques and technology used for Airbnb, Zillow, Dropbox, YouTube.

• Growth hacking tools

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Exercises and Toolsets:​

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• Setting the foundations

• Demystifying Growth Marketing: Beyond the Buzz

• Adopting the Mindset of a Growth Hacker

• Growth Marketing Process Implementation (GROWS)

• Social Media Hack: Powerhouse Psychographic Personas

• Data Driven: Funnel Marketing Done Right

• Discovering untapped channels for growth

• OPN: Other People’s Networks

• Tools Based Marketing

• Viral Models and Implementation

• Soft Data: Usability Testing Growth Hacker Style

• Theory, Exercises, Tools and Coaching

• Beyond web traffic: Converting new customers

• UX for Growth: Landing Page Optimization

• Writing & Testing Copy that Converts

• High Converting Landing Page Creation

• Creating Chatbots without Code

• Designing effective experiments

• WOW Moments: Activation is Key

• Behavioral Psychology: Persuasion Tricks

• Defining Focus: Setting Your Growth Hacker project

• How to Fit Growth in your Organization

• Mini Growth Sprint: Ideation, Ranking & Experiment Design