Acquire the skills to succeed
GROWTH HACKING
COURSE DESCRIPTION
Growth Marketing is data-driven marketing based on rapid experimentation. A mixture of Behavioral Psychology, Creative Marketing, Coding/Automation, and Data/Testing.
Creative marketing campaigns are being replaced by data-driven experiments. In this digital world, it’s all about consumer-centric thinking, growth sprints and a scientific approach to rapid experimentation.
This course teaches you the process, tools and tactics used by the world's fastest-growing companies.
AUDIENCE
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Marketers
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CEOs, Executives & VPs
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Digital Consultants
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Product Owners & their teams
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Managers
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Startup Founders
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Account Managers and Sales
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Consultants
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Business Developers
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Anyone interested in growing a product or business
COURSE CONTENTS
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What is growth hacking?
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How to build for growth?
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The Uber approach
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Build a growth hacker funnel like Quora using acquisition, activation, retention, referral, and revenue techniques.
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Various growth hacks techniques and technology used for Airbnb, Zillow, Dropbox, YouTube.
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Growth hacking tools
Exercises and Toolsets:
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Setting the foundations
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Demystifying Growth Marketing: Beyond the Buzz
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Adopting the Mindset of a Growth Hacker
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Growth Marketing Process Implementation (GROWS)
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Social Media Hack: Powerhouse Psychographic Personas
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Data Driven: Funnel Marketing Done Right
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Discovering untapped channels for growth
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OPN: Other People’s Networks
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Tools Based Marketing
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Viral Models and Implementation
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Soft Data: Usability Testing Growth Hacker Style
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Theory, Exercises, Tools and Coaching
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Beyond web traffic: Converting new customers
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UX for Growth: Landing Page Optimization
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Writing & Testing Copy that Converts
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High Converting Landing Page Creation
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Creating Chatbots without Code
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Designing effective experiments
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WOW Moments: Activation is Key
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Behavioral Psychology: Persuasion Tricks
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Defining Focus: Setting Your Growth Hacker project
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How to Fit Growth in your Organization
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Mini Growth Sprint: Ideation, Ranking & Experiment Design
Code:
DM-GH
Duration:
2 days
Language:
English (code E)
Capacity:
Groupes de 4 - 8 participants