Acquire the skills to succeed
Digital Assets & Innovations
Description
The Digital Assets and Innovation (DAI) involves distinct methods and processes for:
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The design and use of digital platforms to produce innovation and new “intellectual property”
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The capture, packaging, management and valuation of “intellectual property” (IP)
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Ways to monetize the intellectual property via trademarks, copyrights, utility patents, and licensing
Curriculum Digital Assets and Innovation (40 hours)
Digital Asset Production (DAP) – 15 hours
Digital Innovation :
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Digital platforms to produce innovation and new “intellectual property”
Digital Innovation Process :
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Design, develop, implement, evaluate / measure, automate
Digital Innovation Measurement :
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Analytics and automation
Digital Asset Valuation (DAV) – 15 hours
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Capture, packaging, management and valuation (methods, forms, samples)
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Digital Assets “intellectual property” (IP)
Digital Asset Monetization (DAM) – 10 hours
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Techniques and procedures to monetize the intellectual property via trademarks, copyrights, utility patents, and licensing
Code:
DM-DAI
Duration:
40 hrs – 2 options:
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10 half-days / 5 weeks
(2 evenings+ Sat. morning)
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10 half-days / 2 weeks:
(Mon - Fri)
Language:
English (code E)
Capacity:
Groupes de 4 - 8 participants