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Acquire the skills to succeed

community manager

OVERVIEW

Welcome to «Community Manager» this course teaches you how to design and develop, manage and monitor a virtual community.

You will learn about the social networks, tools, and techniques needed to start and build an online community and you will learn to create quality content to build a virtual community and the techniques to move fans and followers into customers. Social media plans are now necessary for all kinds of professionals and companies (lawyers, journalists, artists, teachers, entrepreneurs, etc.).

No prior knowledge or skill about social media is necessary.

 

Prospective participants for this course are

  • Recent college graduates who are looking for a job and need a Social Media skill set.

  • Jobseekers in transition from one job to a new job who need to develop a "Community Manager"/Social Media resume and portfolio.

  • Start up entrepreneurs who want to start an online business and be successful.

  • Sales and marketing executives who want to increase sales by 20%.

  • Organizational executives who want to improve customer services and customer retention.

  • Organizational managers who want to improve / increase customer engagement.

  •  

  • Current job holders who want to be more effective in their job, with their colleagues, clients, and customers.

OBJECTIVES

  • Identify and understand the fundamentals of online Community Management and social media.

  • Understand and set up the basic social media platforms of: Facebook, LinkedIn, YouTube, Twitter, Instagram.

  • Design, develop, and implement a Community Management strategy and campaign.

  • Understand how to connect and to monetize the community.

  • Understand how to create content for the community.

  • Receive an official, signed Certificate of Completion.

After completing the 10 modules, you’ll be able to:

 

  • Develop a plan and strategy to effectively implement an online community.

  • Build connections and gain new customers using Social Media.

  • Boost personal (or professional) brand equity and a stronger reputation.

  • Establish and build quality relationships.

  • Position yourself as a leader in your industry and Subject Matter Expert via Social Media.

  • Create a Social Media portfolio.

  • Delegate and outsource to minimize your time investment and maximize your ROI.

  • Demonstrate the skill set to become a "Community Manager"™.

CONTENTS OF COURSE (10 MODULES)

  1. Social Media Platforms / Introduction and Overview

  2. Twitter

  3. Facebook

  4. LinkedIn

  5. "On-Line Community Management -design and development

  6. YouTube

  7. Instagram

  8. On-Line Community Management - Implementation

  9. Content production

  10. Best practice, strategies & case studies

  11. Community Management  - Review and Evaluation

Info

Code:
DM-CM

Duration:

40 hrs – 2 options:

  • 10 half-days / 5 weeks

     (2 evenings + Sat. morning)

  • 10 half-days / 2 weeks:

     (Mon - Fri)

Language:
English (code E)

Capacity:

Groups of 4 - 8 participants

Price

CHF 2'900.-

Dates

2 December 2019

40 hrs / 2 week

Mon - Fri: 8:30 - 12:45